Should My Wannabe Content Creator Friend Stop Exploiting People for Content?

The Prosecution: Beth

At times I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but she is aspiring to become one. She makes vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a surprise: I might be no makeup on, an awkward face or photographed while eating. It feels invasive.

Marielle also expects me to film her at inopportune moments. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the energy I spend assisting her make content.

I’m grateful that she has helped me with my design career, but I resist our connection to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to experience it without being recorded, altered, or shared for an audience. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on TikTok who execute that style of casual, DIY film-making.

Creating content is my interpretation of engaging with life: observing the details, sharing them with an audience that values the craft behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my method of sharing opportunities, providing her a opportunity to experience behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I want her to see what the work we make together can get us: a foot in the door. I know not everyone likes being on camera, but sometimes unplanned moments is what makes content authentic. Appearing on video from time to time is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my personal filmmaker, but companions help each other in minor capacities. My assumption was recording a clip here or there would be enjoyable for Beth. Creativity thrives in collaboration, and having Beth around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish Beth’s friendship profoundly and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like asking before filming, and avoiding shots that might make her self-conscious.

This is not about power, it's regarding expressing my perspective while still respecting hers. Clearly making content is not a substitute for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a friend film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is willing material. She needs to honor Beth’s personal space.
Another reader, 26

Marielle might love making content and showing off her life online, but it’s not for everyone. It was kind she has assisted Beth’s career, but she needs to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Create some real experiences, where true emotions are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she’s working. Both seem confused as to where the line is. The solution is not found in trying to change one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their friendship?

Candice Phillips
Candice Phillips

Elara is a seasoned gaming analyst with over a decade of experience, specializing in strategy development and trend forecasting.